Preparing Boys To Be a Big Brother. Let’s step it up!
As we discussed in our previous post, we are consistently selling more of the Big Sister book versus the Big Brother book. We also noticed that authors of similar books, geared towards families preparing for their next baby, are selling more books for sisters than for brothers. This led us to the question, were families more [...]
Big Sister Book Sales Out Number Big Brother Book Sales……Why?
While keeping track of the book sales of “I’m Going to be a Big Brother” and “I’m Going to be a Big Sister” we have noticed a trend. The Sister book was outselling the Brother book consistently. Not only was that happening with with this book, it was happening with similar books by different authors. Books [...]